Why VR?

Virtual Reality will soon create a world where the lines between the natural world and the virtual world will merge and immerse all of us in new virtual experiences.

Virtual Reality will change the way we communicate in every field of knowledge. It will change the way information is exchanged on a consumer-to-consumer level, across the globe.

We all think of VR in terms of gamification since the games industry is the most associated with virtual reality content. But over the past few years, VR has shown cutting-edge virtual content, demonstrating transformation in every marketing spectrum.

Virtual Reality comes with an experience of immersive storytelling.

It’s evolving daily and will soon develop an application that involves taking total control of a user’s senses (sight and hearing, mainly) to create an immersive experience.

This development will change the whole game of virtual content development for immersive storytelling.

It places the user in an entirely virtual environment that feels pretty realistic. Imagine the possibility of all Virtual Content around you. Be it virtual marketing content, educating your students, or training the workforce.

Climb up something high and look down, and you’re likely to get a sense of virtual reality immersive storytelling. If you see an object moving quickly towards your head, you’ll feel an urge to duck out of the way.

Virtual Reality Content creators will soon extend this sensory hijacking to our other faculties – for example, touch and smell – to deepen that sense of immersion. At the same time, the devices we use to visit these virtual worlds will become cheaper and lighter, removing the friction that can currently be a barrier.

We all remember the first validation of consumer virtual and augmented reality technology from the popular app known as Pokémon Go.

Before that, nobody had thought about any AR VR experiences or applications on a smartphone. The love and popularity of the mobile VR AR app successfully validated the mass consumer adoption of augmented reality.

Since then, new smartphones have arrived in the market. While companies like Snapchat and Facebook have found entertaining ways to deliver VR AR immersive storytelling experiences on social media platforms, retailers have developed VR AR content creation apps to assist customers with online purchasing decisions.

For example, the Ikea app allows consumers to visualize furniture in their own home simply by holding up their smartphone in a room or area. Virtual Reality immersive experience helps the consumer.

Smartphones, coupled with headsets, have been the most effective in delivering a VR immersive experience.

This has been the most accessible entry point for consumer VR use. Virtual reality is more mature than the existing augmented reality market. The required software tools and hardware platforms to create an immersive VR experience are already available. With the availability of more advanced systems such as the Oculus Rift, coupled with 360 cameras, virtual reality experiences are quickly finding new avenues into our lives.

Virtual reality is showing some compelling industry use-cases as well, from real estate applications to tourism.

There are other uses for Virtual Reality Content in business.

Let’s take the example of training your staff.

Imagine the possibilities of VR content in Real estate, architecture, and construction businesses.

VR storytelling immersive experience will allow them to show a finished environment. They could also be placed in real-world scenarios and through these Virtual immersive experiences.

VR Content can be used to simulate working with expensive equipment in an array of dangerous environments.

We are talking about a safety training video without any of the risks.

VR has also taken off in the healthcare secretary, transitioning from trials and pilots to general use. It has been adopted to help treat patients with anxiety disorders by getting a better idea of how they react to stress-inducing situations while remaining safe and sound inside a virtual environment.

The Healthcare industry has shown the most effective uses for VR Content Creation.

Their goal is to create digital VR experiences that turn rehabilitation into a fun and compelling experience. These experiences will use video games’ reward mechanics and playability to engage patients and promote adherence to their specific routines.

Imagine a patient education subject. Virtual Reality content creation can be a game-changing technology in patient education.

Making sure a patient understands a particular disease or procedure that they are facing, is both complex and time-consuming for healthcare providers.

Virtual Reality Immersive experience can provide deep knowledge and use cases to such patients.

The entertainment industry has been a critical driver in this new VR content creation revolution. Widespread VR adoption across every industry can be possible if they can capture the public’s interest.

For gaming, VR content creation offers immersive 3D experiences that are changing the definition of video games.

The physical and emotional response often wows gamers. High-end consumer headsets like the Oculus Rift, HTC Vive, and PSVR are competing alongside more affordable offerings like the Oculus Go, Gear VR, and Google Cardboard.

Whatever your price point, there is a VR headset available for you.

Now let’s talk about VR content use cases in the hospitality industry.

Saving all of us the disappointment of booking a room in a hotel.

The room looked more extensive in the pictures, with spectacular views and more current amenities.

With VR content creation – Hotels and Resorts can offer their customers the ability to take a virtual tour before they book.

3D photo-realistic immersive environments.

They are selling you an idea of precisely what you are getting for your money.

Storytelling via VR content creates immense potential for multimedia devices.

This fact hasn’t gone unnoticed by the travel industry.

World’s biggest airlines will soon be offering VR headsets as a new way to experience in-flight entertainment. Skylights, the in-flight entertainment company that works with Air France and other airlines, has created its own lightweight VR headset explicitly designed to offer 3D and 2D viewing experiences.

VR content is also set to offer immersive vacation experiences without having to leave your house. We know that such experiences won’t replace traditional vacations.

But imagine the possibilities.

The joy of experiencing new cultures and places around the world.

Just through storytelling via VR content.

Marketing with VR has great potential, and companies are eager to create compelling VR experiences that will help market their products.

Sometimes, a company can use VR to excite consumers and create an exciting and compelling immersive VR experience.

VR content is more accessible and affordable.

With adoption rates going the way they are, the price should go down even further as companies like Oculus and HTC perfect the experience.

Industries are waking up to its immersive and compelling potential.

VR content may still fall just short of being mainstream, but at this point, it is only a matter of time.

VR content will soon be the only bridge of marketing – Marketing integration of convenience and enhancement.

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