Let’s start with a very basic question
What VR(Virtual Reality) ?
Well, it starts with a clue which is in the name itself “Virtual” – it’s the experience of a world that doesn’t actually exist.
We aren’t talking about getting yourself lost in a book on a beach but the reality we are talking about is the one created by computers that allows you to experience and interact with a 3D world that isn’t real but virtual.
You will wear a headset and the display will typically be split between your eyes, creating a stereoscopic 3D effect with stereo sound, and together with the technology and the input tracking, it will create an virtually immersive and believable storytelling experience, allowing you to explore the virtual world.
Virtual reality is mostly associated with video games, maybe because the original Oculus Rift and PlayStation VR headsets were targeted at video gamers. Plus Video Gaming is the most attractive entertainment industry to showcase this technology but let’s not forget when Mark Zuckerberg explained after the announcement of Oculus VR that “there will a lot more in VR than just games”.
“This is just the start. After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face to face – just by putting on goggles in your home,” wrote Zuckerberg.
Virtual reality is being used in various fields like healthcare, automobiles, tourism for creating immersive content. With the VR Video Content , we can easily achieve a future where the lines between the real world and the virtual world can merges and immerse all of us in new virtual experiences.
Of all the different applications of VR and its content development – we are most interested in its ability to change the way we communicate.
VR Content will completely change the way the world exchanges information on a consumer to consumer level, but will also change the way our businesses are run.
Imagine sitting in a room with people from different parts of the world and hold business meetings without having to leave your house.
Imagine talking about a new eco-friendly engine for your company’s new model then sharing a 360 visual (VR content video) of that system with creatives from all parts of the world, collecting creative feedback and having the ability to make changes with approval cues with everyone in the virtual meeting on the spot.
Virtual reality immersive storytelling is the answer to collaborating with new brands who wants to transform their brand communications in real-time.
Virtual reality immersive content creates an platform for closer relationships through communication. Imagine working in a virtual immersive environment with your office top executives discussing company concerns. Virtual Reality Content will provide opportunities to feel more involved with the company they work for.
Virtual reality immersive storytelling technique will help you share ideas and connect better in your own company.
Brand stories have to evolve in order to hit the right target and VR content development has a lot to offer. The techniques used in video might not have the same effect in VR content. This is why the opportunities in virtual reality content development need to be exploited to make valuable connections as well as a worthwhile experience.
The moment VR is accessible and available to all, it’s going to change the marketing world. 360° video production has the ability to take users through an immersive and interactive experience; hence there will be a much deeper connection and trust than standard 2D video. Users will start learning through virtual reality using the VR/MR headset. The truth is, practices to create and develop VR content are still in its infancy stage. Audible cues, visual cues, camera positioning, are all being experimented with but once the VR content development techniques are quality tested and an industry standard is set, general practices will become the norm and 360 immersion will take shape.
Coronavirus has driven all of us to work remotely and its time that we all understand and learn VR and its customary utilization at home, or possibly give the tech a push on the way to become standard.
Digital platforms have quite a while ago empowered a more inventive way to communicate and the manner in which VR content is created for these channels is changing.
Storytelling via VR techniques and photography are reforming how we tell stories. So what’s the significance here for the eventual future of communication?
With VR, individuals can introduce data as a multi-dimensional model on a 3D material rather than 2D Excel sheets, pie charts, and visual charts. Data turns into the environment that individuals can stroll through.
Take the instance of VR Content Creation Company like Virtual Reality Network Visualizer formed at the University of Cambridge’s Institute for Manufacturing. The VR content tool permits clients to assess an organization’s supply chain network utilizing a VR headset and regulators.
Learning through VR has huge scope and wide range to improve in future. The abilities of VR reach out beyond learning for the purpose of individual enrichment. Consider the business implications with regards to job training or acquiring skills using VR Content Creation that could be applied to real-life jobs.
Walmart is planning to implement VR Content with the end goal of employee training. From managing the holiday rush to tidying up passageways, setting up scenarios through VR Content is frequently referred to as yielding more retention versus video or paper training.
Also, Google’s Daydream VR group is right now exploring different avenues regarding a virtual coffee machine to help baristas comprehend the nitty-gritty of their responsibilities without getting their hands dirty.
Virtual reality immersive storytelling has been indispensable in encouraging remote interactions between business experts, and has seen incredible accomplishment through platforms, for example, Skype and FaceTime.
Presently, VR Content Creation will set to change that technology further.
Two business experts from far edges of the world can ‘meet’ virtually in a similar space to have a face-to-face conversation. Besides connecting with shake hands and getting a hand through dainty air, that collaboration can be as real as really being available in a similar room.
AltspaceVR , is one of the VR Content Companies who wants to make these VR chat meetings part of regular daily existence. With their companion application for smartphones, they’re pitching VR Content technology in Skype meetings, yet it’s more about shared action than unadulterated discussion, with the alternative to ‘meet’ in conditions, for example, game rooms, labyrinths, or virtual craftsmanship exhibitions.
Virtual Reality Content can be set up to be less scary than standard video gatherings. Combined with their new digital appearance, members can feel more liberated to share innovative thoughts.
Architects at Hyundai and Kia are as of now utilizing virtual reality content for their car design evaluation system.
Virtual reality is now changing how we learn and communicate, however, time will tell us about the future of virtual reality but soon this technology will become the standard of marketing soon.
Virtual reality is a great tool for travel companies to market their travel experiences and encourage people to sign up for actual experiences. virtual reality in travel and tourism has the best selling point – the ability to immerse you fully in places where you are afraid to visit. let’s say climbing Everest?
Virtual reality has already made the storytelling immersive experience possible like climbing Everest, watch a range of startling 360-degree videos published by wearable-cameras firm GoPro from around the world. Or explore the surfaces of mars Mars 2030
Virtual Reality in healthcare industry has many use cases. Medical Realities is a company using VR, games to train their medical students, with its Virtual Surgeon program enabling them to experience operations from the surgeon’s perspective. Osso VR, meanwhile, has developed surgery simulation for trainees, which works with Oculus Rift and HTC Vive.
As a new technology, virtual reality has a long way to go and requires many years of experimentation.
This means Virtual reality will improve a lot in near future. There is a different type of joy to explore a whole new virtual world of entertainment as thousands of VR developers, games designers, and filmmakers, coders explore this space. Whether you’re a VR user, or not, or somewhere in the middle, the next few years are going to be big in figuring out the potential and future for virtual reality.
Join us for a coffee session of Virtual Reality Content and its creation for future innovations!