Let’s dive into Virtual Reality Videos for Marketing— a special recipe in your marketing strategy.
Virtual Reality Videos are being adopted quickly. Virtual Reality Video Marketing will allow brands to engage and interact with their audience in a new and innovative way. It helps in creating better visibility for your business. It will help develop a good content marketing campaign that unleashes your target audience’s interest (emotion).
Virtual Reality Videos will help you increase visibility and, therefore, will lead to increased growth of your brand.
Let me share few facts about VR and show you few examples of this technology used for marketing a product or a brand.
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- This year, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion.
- By the end of 2017, the number of shipped units by VR software and hardware from Sony, Oculus, HTC, and others totalled $2.4 million, up from $1.7 million in 2016.
- By the end of 2020, the number of VR headsets sold is predicted to reach 82 million -1,507% increase from 2017 predicted totals.
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What is Virtual Reality?
VR, short for virtual reality, is a form of interactive visuals that immerses audiences in a 3D environment – it is experienced using a headset with motion controllers.
Motion Controllers will take your hand gestures as input for virtual hands. Headset and motion controller together will complete the immersive experience.
Virtual Reality simulates a real-life experience.
Virtual Reality is being adopted quickly and becoming a go-to option for all marketing channels.
As a brand manager, Virtual Reality is something you should definitely think about in your marketing campaigns.
Virtual Reality Videos is a new and very innovative marketing tool to create brand awareness.
Marketing with Virtual Reality
Virtual Reality Marketing is when brands promoting their products, offerings, journey. Brands use virtual and augmented reality technology to create awareness.
The technology will create a 3d environment using computers to depict a realistic environment. Marketing campaigns will involve an adventure or an experience. It would involve a VR headset and hand motion controllers for inputs. Together it will create a full virtual reality experience. The brand also uses a VR Instagram filter that overlays objects or pictures onto the camera view.
The filters act as a layer of virtual images on top of real-world footage or video. At the same time, virtual reality depicts a virtual world and totally immerses the users in the virtual world experience.
Virtual marketing would involve your audience wearing a headset and work with motion controllers, whereas Augment Reality marketing works without a headset and any motion controllers. It is more feasible and less expensive for many companies. Augmented reality only requires a phone or desktop app. Therefore, it’s also more accessible for consumers. Remember the recent viral video game, Pokemon Go. Augment reality technology acceptance grew with such reality games.
In this rapidly evolving ecosystem and especially post COVID, one thing is sure: People are tuning in and watching videos more than ever before.
Videos are a much more entertaining form of content to capture the audience’s attention.
Many industries are now finding uses for VR to transport people to places they might otherwise have to travel to or imagine. Take an example of tourism. You can today experience climbing Mount Everest. Movie companies use Virtual Reality storytelling medium to allow audiences to experience the movie as if they’re a character in the scene. Retail businesses are now using VR to demonstrate and promote their products to potential customers.
Shoe Brands are adopting augmented reality marketing to let customers try out products virtually before buying them. You can give customers a complete view of the product, so it’s less likely that they’ll want to return it. After all, 64% of e-commerce returns are because the product doesn’t meet the customer’s expectations.
Companies seem to be benefiting from this technology already. Deloitte finds that several industries—including furniture, makeup, and shoe companies—are seeing early successes and positive ROI from augmented reality marketing.
Whether it’s true virtual reality advertising videos or creative 360° videos – both are growing rapidly and becoming a new favorite brand manager.
Have a look at the architectural experience of a room with 360 video
Have a look at IKEA, a Home furnishing brand that lets you see how furniture will look in your space before you buy.
A recent study showed the market size of virtual reality hardware and software is projected to increase from $2.2 billion in 2017 to more than $19Billion by 2020.
Virtual Reality is where you want your audience to immerse in a new world and experience the product and demands longer watch times because of its ability to transport the user to a whole other world. As soon as the audience wears the VR Headset, their anticipation begins and continues to build up until the journey of Virtual reality video ends. You have successfully hooked your audience, got them on the line, and conveyed your message with the highest likelihood of engagement.
To see the true impact of virtual reality on video marketing, we’re going to turn to real-world examples of VR and 360° video trends,
Marriott International
In addition to their hotel services, Marriott recently started offering various venues for social and corporate events. Event customers can get a realistic idea of how their event could look with a VR-powered headset. Customers can see 360-degree, 3D views of custom-designed room set-ups, making event-planning easier than ever.
Incorporating VR technology in the event venue sales cycle is an excellent way to be innovative, and it also promoted additional sales.
Vroom
Online car retailer Vroom makes the online car-buying experience as realistic as visiting a dealership. Vroom has created a VR-powered showroom, where a user can wear a VR Google cardboard headset to browse different car models. From virtually opening the car’s glove compartment box to hearing real engine sounds and taking 360-degree view test drives, customers can view and experience car models from the comfort of their own homes.
It’s about giving customers a memorable experience.
Like we just saw with the brands using 360° video or full-on VR video marketing, virtual reality is a marketing tool your brand can use creativity and stand out. The key with Virtual Reality video marketing is providing something of use for your audience. Don’t just produce a virtual reality video, do it with a purpose and a goal in mind.
Make your customers experience an emotional ride where they immerse and feel to remember always.
Adidas
In 2017, Adidas partnered with Somewhere Else, an emerging tech marketing agency, to follow the mountain-climbing journey of two extreme athletes sponsored by TERREX (a division of Adidas).
It was interesting to viewers because of the 360-degree view of the mountain climbing journey.
Audiences can follow the climbers, Ben Rueck and Delaney Miller, literally rock for rock and climb along with them. Using a VR headset and holding two sensory remote controls in each hand, viewers could actually scale the mountain of Delicatessen right alongside Rueck and Miller.
With virtual and augmented reality, you can offer your customers a unique perspective. Audiences can try out dozens of products in minutes to find the best possible fit. Or they can have firsthand experience of their purchases.
Key Technology: VERYX Food Sorting
Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company’s VERYX digital food sorting platform works. It was part of a comprehensive B2B campaign to grow brand awareness among a target audience of food manufacturers, and VR gave participants a highly unique look at what exactly the process looks like inside of the machine.
Why Virtual Reality Video marketing is important?
Low Marketing Cost
Virtual Reality Marketing helps you better interact with your digital audience. It will quickly give your brand undivided attention. Experience is never forgotten. Your audience will always remember the experience. It does not happen initially, but with time it will surely cut down your advertising costs. Virtual Reality Marketing will help you get enough exposure and buzz around the internet. It is a little bit expensive to launch but is very effective and fast in getting your message across to your potential customers.
Faster growth
Success in business takes time and effort. Virtual Reality marketing is one of very few tactics that can create fast growth in very little time. And once it hits people, it spreads very fast everywhere that positively affects your business’s sales and profit.
Credibility to your brand
A larger audience in your target segment will talk about your innovative marketing strategy. More and more people in the entire target network recommend and talk about your brand. It will give a boost to you your marketing credibility. The loud and remarkable buzz that is generated will surely help boost your productivity. Your business gets better comments and higher traffic that works for your business on a positive note.
Better visibility
Virtual reality marketing helps in creating better visibility for your business.
If you develop a good content marketing campaign that unleashes your target audience’s interest (emotion), increased visibility will lead to increased brand growth.
High Rate Conversion
Virtual Reality Marketing will help you achieve engagement with your audience. Therefore, it will help in increasing traffic. Virtual Reality marketing is one of the most important strategies to attract customers and raise awareness of your brand. The trust and transformation of the prospective customers into potential customers of your company will come sometime later.
We at xrvio.com, use Virtual reality as a powerful storytelling medium. A typical video reinforces your role as a spectator, but our way of using virtual reality in marketing places you in the mix, right where the action is taking place. Whether it’s a complete immersion into an actual virtual reality or the many benefits that 360° video engagement brings, VR is becoming a popular marketing tool for brands. It captures their audience’s attention for the long haul and fosters loyalty.
Bring your customers to this journey whether it’s a – real estate project, recent office virtual walkthrough, a travel app, or an interactive map – virtual reality video allows potential customers to explore the destination first before making a booking. In general, VR allows companies to showcase services to potential customers in advance.
The impact and outcomes of COVID-19 will only heighten the need for VR experiences for brands where numerous industries are now finding uses for VR to transport people to places they might otherwise have to travel to or imagine.
Start your Virtual Reality journey with xrvio.com
